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"Sí, se puede" (Spanish for "Yes, it is possible" or, roughly, "Yes, we can"; pronounced [ˈsi se ˈpwe.ðe]) is the motto of the United Farm Workers of America, and has since been taken up by other activist groups. In 1972, during César Chávez's 25-day fast in Phoenix, Arizona, UFW's co-founder, Dolores Huerta, came up with the slogan. "Sí se puede" has long been a UFW guiding principle that has served to inspire accomplishment of goals. The phrase is a federally registered trademark of the UFW.
The phrase has been widely adopted by other labor unions and civil rights organizations and drew widespread political and media attention as a rallying cry during the U.S. immigration reform protests.